CLICKS MATTER!

A recruitment ad that contains the home page address of the organization places the burden upon the job seeker to perform additional clicks to locate the jobs page. When additional clicks are part of the message to the job seeker, the effectiveness of the ad is dimished.

(click to enlarge)

 

2.1 - To jobs seekers, your .jobs page is your home page. 2.2 - .jobs is SEO (search engine optimization) friendly. 2.3 - You can think strategic and quantify traffic to your jobs page. 2.4 - .jobs streamlines your print ads. 2.5 - .jobs can improve your cost-per-hire. 2.6 - Clicks matter! 2.7 - .jobs allows you to control your own homepage. 2.8 - It helps build a stronger employer brand. 2.9 - You never get another chance to make a "first impression." 2.10 - It makes your employee referral program a piece of cake. 2.11 - It improves the user experience and your company brand. 2.12 - Job seekers love it! 2.13 - It takes job seekers straight to the stuff they want to find. 2.14 - It's friendly. Considerate. Job seekers appreciate that. 2.15 - It gets your content directly to the job seeker. 2.16 - It lets you win the war for talent! 2.17 - Everybody else is doing it! 2.18 - .jobs is optimized for the small screens of today. 2.19 - .jobs is hip and cool with collegiate recruiting. 2.20 - You can impress your boss . (Part 1) 2.21 - You can impress your boss . (Part 2) 2.22- .jobs is for recruiters and staffing firms, too.