Lions And Tigers And .jobs, Oh My!

.jobs: For Recruiters and Staffing Firms Too

Recruiters and staffing firms, collectively click your heals. Your not in Kansas anymore.

But you can get a .jobs domain name. And Toto, too. (Just kidding about that "Toto" part.) Ok, we all know that .jobs is a brand new top level domain, like .com, .edu and .net, but also unlike .com, .edu and .net, .jobs has been created exclusively for the international human resources community.

Sounds good? Sure. Ok, we also know that .jobs differs from the .com's of the world in that .jobs domains go through a verification process to make sure that they qualify. This keeps the riff-raff out, and ensures that .jobs domains are truly for HR only.

Great, great. Ok.
How does the relate to reruiters and staffing firls, you ask?

Hold on, we're getting there.

We also all know that you can only apply for a .jobs domain that fits into the companyname category, like MyCompanyName.jobs (insert your company name…like www.yahoo.jobs, www.bmw.jobs, or www.disney.jobs), and that you can only use a .jobs domain to promote the HR interests of our own company, like your own job postings, information on your company's culture, etc.

so, those rules preclude recruiters and staffing firms, right? Wrong!

Recruiters and staffing firms most definitely can obtain their companyname.jobs. In fact, many forward-thinking recruiters and staffing firms already have, and are using them to their benefit.

But wait, you may say. How can recruiters and staffing firms use a .jobs domain when the rules say you can only post jobs, information, etc. about your own company?

Well, regarding job postings, the key is whether the postings are for your employees or not. For this, look to whether the people are W2 employees or 1099 contractors of that company. In other words, if you are paying the people in the positions, you can list them. If another party is paying them, or if they are W2's or 1099's of another party, they can't be listed.

Many staffing firms employ their own people, whether as W2 employees or 1099 contractors, or both. Those postings can be listed on a .jobs website, no problem.

Regarding information on .jobs website, the key is whether the information related to human resources in your own company.

Many recruiters use .jobs websites to educate users about the recruiters themselves — as their business is recruiting. This is fine…and encouraged! Please note, however, that positions in third party companies, including ones that are a client of the recruiter, aren't within the rules, as those positions are usually W2's or 1099's of the third party.

So, fear not the lions and tigers and bears and recruiters and staffing firms, oh my! And just keep repeating to yourself,

"there's no place like (a .jobs) home (page),
there's no place like (a .jobs) home (page),
there's no place…"

 

2.1 - To jobs seekers, your .jobs page is your home page. 2.2 - .jobs is SEO (search engine optimization) friendly. 2.3 - You can think strategic and quantify traffic to your jobs page. 2.4 - .jobs streamlines your print ads. 2.5 - .jobs can improve your cost-per-hire. 2.6 - Clicks matter! 2.7 - .jobs allows you to control your own homepage. 2.8 - It helps build a stronger employer brand. 2.9 - You never get another chance to make a "first impression." 2.10 - It makes your employee referral program a piece of cake. 2.11 - It improves the user experience and your company brand. 2.12 - Job seekers love it! 2.13 - It takes job seekers straight to the stuff they want to find. 2.14 - It's friendly. Considerate. Job seekers appreciate that. 2.15 - It gets your content directly to the job seeker. 2.16 - It lets you win the war for talent! 2.17 - Everybody else is doing it! 2.18 - .jobs is optimized for the small screens of today. 2.19 - .jobs is hip and cool with collegiate recruiting. 2.20 - You can impress your boss . (Part 1) 2.21 - You can impress your boss . (Part 2) 2.22- .jobs is for recruiters and staffing firms, too.