1. .JOBS IS TARGETED RECRUITMENT

Well, technically speaking, .jobs is a new top level domain. But more importantly, it's the fastest, easiest and most concise way to advertise your company's HR destination on the Internet. Like www.mercedesbenz.jobs or www.ikea.jobs.


2. .JOBS IS LOCATION, LOCATION, LOCATION!

Internet location. A recruitment ad with a .jobs domain tells job seekers exactly where to find YOU.

A .jobs domain is all about telling job seekers the EXACT online destination for YOUR employment opportunities.

See how Union Pacific's ad tells potential employees exactly where to go: www.unionpacific.jobs.

3. .JOBS IS JOBS CONTENT

A recruitment ad with a .jobs domain ensures a job seeker that they get what they came for -

 

employment content about YOU.

A reported $10 billion is spent by employers every year on recruitment ads that send job seekers to the employer's home page. Shouldn't that destination be what the job seeker wants - your jobs page?

See how AT&T's ad gives job seekers exactly what they want - an AT&T jobs destination with jobs content. www.att.jobs

4. JOBS IS TRAFFIC QUANTIFICATION

The ability to quantify traffic from an ad is crucial to recruitment investment decisions and strategies. Recruitment ads that direct job seekers to your home page provide little ability for you to measure the success of your ads.

A .jobs domain allows you to easily quantify traffic you receive from your recruitment ads.

By directing job seekers directly to www.talbots.jobs, this Talbots ad enables recruiters to quantify traffic from the ad and measure its success.

5. .JOBS IS CONSISTENT EMPLOYER BRANDING

Your web address is your online identity to the outside world. www.disneyland.com is the home page identity of the company. www.disneyland.jobs is the jobs page identity of the company.

A .jobs domain facilitates consistent employer branding to a targeted audience for a targeted purpose.

This Disney ad reinforces their brand in their recruitment advertising.

6. .JOBS IS BRAND AND IMAGE ENHANCEMENT

Nobody likes to hunt and peck. Even with a prominent "jobs," "careers" or "HR" link on your home page, using a home page link in your recruitment ad tells a job seeker that the next step is to hunt and peck to find you.

A .jobs domain takes the job seeker straight to the information they were hoping to find. It says "We are an employer that values your time."

A .jobs domain will significantly enhance your brand and image in the eyes of talented job seekers.

This American Family Insurance ad engages job seekers and in a friendly way, sending them to www.americanfamilyinsurance.jobs

7. .JOBS EMPOWERS YOUR OWN EMPLOYEES

Some of the best candidates come via referrals from your own employees. A .jobs domain is the quickest, easiest and most impressive way for your own employees to tell their friends about your opportunities.

A .jobs domain allows your own employees to be your recruiters.

See how Coca-Cola has developed employment related content specifically for www.coca-cola.jobs: can there be any easier way for Coca-Cola employees to refer colleagues?

Alright! Now that you know what .jobs is, now see why you should get a .jobs.