Notes

Slide Show

Outline

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2	About SHRM
3	Talent Challenge
4	SHRM 2007 Internet Recruiting Survey
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8	"Within the past 12 months"
9	".jobs companies are significantly..."
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15	"May I Answer Your Questions"
16	Opening New Markets .jobs and the HR community Sean Kaine July 10, 2007
17	Factors Impacting Offering .jobs .jobs Perceptions Lack of perceived demand Targeting customers will be difficult Requires too much work and special criteria Will it be profitable?
18	How big is the opportunity?
19	The Challenge: Connecting with the buyer Registration decision-maker within a business or organization Legal team Brand manager IT department CEO (small business) .jobs registration decision-maker HR team Recruiter HR Community Good news: Untapped market Bad news: Unfamiliar with registering domain names
20	It’s all about brand awareness Building a brand PR and marketing Fortune 1000 company recruitment advertising Drive end-user awareness Targeted marketing Focused on the HR professional Discussion of ROI Illustration of how it works
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